Slim Chickens & CUE: 31 Days of Slimsanity

Overview

For the third consecutive year, Ent! Marketing is partnering with CUE to launch 31 Days of Slimsanity for their client Slim Chickens, an interactive mobile activation powered by the CUE Platform to drive fan engagement during March Madness. Each year, the game is seamlessly integrated into the Slim Chickens app, allowing fans to play a fast-paced basketball shootout game to earn as many points as possible within a time limit. Fans could access the game by tapping the ‘More’ menu and selecting ‘Games’—making it easy for users to participate without leaving the app.

The CUE Platform provided a fully customizable game with dynamic graphics to align with the campaign’s brand guidelines, ensuring a seamless, on-brand experience for fans. The game mechanics were designed to allow fans endless opportunities to play, encouraging users to improve their scores and climb the live leaderboard to complement the excitement of college basketball’s biggest month.

To incentivize ongoing participation, Slim Chickens offered both daily and grand prizes. This strategy effectively boosted return visits, as players aimed to win gift cards and the top-tier prize package for their ultimate March Madness watch party. Last years campaign included rewards that were delivered directly through the CUE Platform which included one lucky winner received a $2,000 prepaid card and a $250 Slim Chickens Gift Card for a watch party, while daily drawings for additional gift cards kept fans engaged throughout the month.

This activation was created to drive Slim Chickens app downloads, increase Coca-Cola sales at Slim Chickens locations, and enhance brand loyalty through fun game play and engaging rewards and incentives.

Results

Since its inception, the Slimsanity program has delivered measurable success:

• Total Games Played: 695,898
• Unique Players: 66,656
• Total Engagement Time: 5,912 hours
• Sales Impact: The program has contributed to an average 19.5% increase in Coke sales.

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Conclusion

The partnership between Ent! Marketing and CUE continues to demonstrate the power of combining interactive digital activations with real-world incentives. The success of 31 Days of Slimsanity increased Coca-Cola sales, deepened customer loyalty, and kept fans engaged for extended periods.

Now in its third year, this ongoing collaboration has proven to be a winning formula, delivering measurable business outcomes while offering fans a memorable, interactive experience that brings the excitement of March Madness straight to their fingertips.

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