Sports

CUE helps audiences and brands connect, creating opportunities to drive engagement, capture data, and deliver lasting results.

Started in Sports

From the beginning, CUE has been centered around sports. It all started with our flagship Light Show captivating college arenas full of fans using their own mobile phones. Seven years and dozens of products later, we partner with teams across all kinds of sports, age groups, sizes, and leagues. And honestly, we’re just getting started.

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Data and Sponsorships

Data and sponsorships are necessary to ensure a solid investment return with activations at any event. Our focus is developing technology that provides opportunities to drive engagement before, during, and after events, leaving the fans hungry for more and ensuring brand partners are satisfied with their investment.

Popular Products

A CUE lightshow sizzle reel. Crowds of people hold their cell phones up as their flashlights sparkle in sync.
Fanatic Filters

Deliver interactive AR filters in two ways: control room-applied filters on the live feed, or self-serve mobile lenses, use one or both.

A group of smiling people live stream from a cell phone camera to a videoboard at a hockey arena.
FanSee

Turn any phone into a live camera feed, scan a QR code to let fans see themselves on the big screen in real-time, making the traditional fan cam bigger and better.

A mobile AR games where the user explores their surroundings using their camera while collecting falling parachutes to collect prizes.AR Prize Drop Demo QR Code
Noise Meter

Turn event energy into a live decibel meter, the loudest participants win; run as an individual challenge or full-audience activation.

Various examples of PostUp content. Cell phones show people with AI filters applied to their faces - making them look like various other characters such as trolls, old-timey portraits, sports players and more. These photos are showcased on big screens and outputs across multiple venues.PostUp Demo QR Code
PostUp

Encourage participants to submit images, videos, and messages that appear on any display in real time creating a live thread of UGC content. Add AI Filters to transform selfies into any prompt in seconds.

Project Highlights
March 2, 2026

Harlem Globetrotters 100th Anniversary Light Show Tour

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Project Highlights
December 8, 2025

Rhode Island FC Sets a New Standard for Matchday Engagement with CUE and FanThreeSixty

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Blog Posts
September 29, 2025

MLB Fan Engagement Technology: How CUE Engaged Thousands of Fans This Season

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Project Highlights
August 8, 2025

Braves x Children’s Healthcare of Atlanta: A Green Stand for Kids

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