Hanky Panky’s “Spread the Love” Campaign in New York City with PostUP

For Hanky Pankys 2025 Valentines campaign, FOAM Creative had a unique idea to incorporate a virtual kiss cam into their Valentine's Day campaign, bringing an interactive, mobile brand activation to the streets of New York City. Powered by PostUP, this activation transformed a branded truck into an engaging experience, proving the versatility of CUE’s technology beyond in-venue events.

For this campaign, Hanky Panky’s branded truck stopped in high-traffic locations like Times Square, Union Square, SOHO, and outside their flagship store in the West Village. The truck featured a PostUP-powered “Spread the Love” virtual kiss cam—a fun, shareable experience where people could pose in a custom digital frame on their mobile devices and capture a branded snapshot with their loved ones. The truck’s presence encouraged pedestrians to engage with the activation, take pictures, and interact with Hanky Panky’s personalized digital backdrop.

Seamless Technology & Data-Driven Engagement

FOAM Creative partnered with CUE to launch and execute the campaign for Hanky Panky. With PostUP’s user-friendly platform, they had full creative control, allowing them to seamlessly bring their vision to life on a mobile display—a new application for this technology.

To ensure a high-quality, brand-safe experience, Hanky Panky leveraged PostUP’s built-in tools, including:

• Custom branding & design for a fully immersive experience
• Admin moderation to maintain quality control
• User data collection to fuel future marketing campaigns

Participants could scan a QR code displayed on the truck, enter their email addresses, and unlock exclusive promotions while joining Hanky Panky’s loyalty program. This direct engagement strategy allowed the brand to collect valuable first-party consumer data, including insights into audience demographics and interactions. At the end of the campaign, 75% of participants received promotions and loyalty program access.

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Impressive Participation & Brand Awareness in Just One Day

The activation’s mobility allowed Hanky Panky to reach a wide audience in a short timeframe. Engagement remained high as the truck moved through NYC, with over 100 scans per hour.

Beyond participation numbers, this memorable, interactive activation increased brand awareness, encouraged foot traffic to the flagship store, and boosted engagement around Hanky Panky’s Valentine’s Day collection.

Expanding the Possibilities for Brand Activations

This campaign showcased how PostUP’s technology extends beyond in-venue activations—offering versatility for mobile experiences, pop-ups, and digital-first campaigns. Whether on a moving truck, in-store display, or festival activation, brands can create seamless, interactive experiences that drive engagement and collect actionable data.

By combining creativity, ease of use, and valuable data insights, Hanky Panky delivered a joyful, high-impact experience, proving that brand engagement can happen anywhere—even on the streets of NYC.