Ross Video and CUE Announce Strategic Partnership to Revolutionize Fan Engagement

Ross Video, the global leader in high-impact video production technology, and CUE, the largest all-in-one fan engagement platform, have formed a strategic partnership to elevate the in-venue and broadcast experience for sports, entertainment, and live event audiences. By integrating Ross Video’s industry-leading graphics and production solutions with CUE’s cutting-edge mobile engagement platform, this collaboration creates a seamless, all-in-one ecosystem designed to enhance live event experiences.

Together, the partnership unlocks new interactive engagement opportunities for teams, leagues, brands, and event organizers, delivering dynamic visuals, synchronized mobile activations, and real-time audience participation—inside venues and beyond.

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“We’re excited to partner with Ross Video to push the boundaries of fan engagement,” said Rich Meyers, VP, Client Experience at CUE. “This partnership makes it easier than ever for teams and brands to create interactive, data-driven experiences that captivate audiences and maximize sponsorship value.”

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Ross Video’s XPression is the fastest-growing real-time motion graphics engine in the market, trusted by the biggest names in media and broadcast. CUE is dedicated to enhancing how people experience events with easy-to-use and quick-to-activate technology. Together, the companies have developed new data feeds and XPression templates for several of CUE’s web-based products, enabling customers to effortlessly display dynamic outputs on video boards without additional hardware.

Light Show: Energize your event with synchronized light shows and dynamic on-screen content—all without the need for Wi-Fi or additional hardware.

PostUp: Let fans of all ages instantly upload and share photos or videos, creating a rich library of content for live events or a lasting digital yearbook. Take fan interaction to the next level with AI Filters, transforming your audience into any personality or character in real-time!

Polling Mania: Engage fans with real-time polls, gather instant feedback, or spark a bit of competition, all while keeping the excitement high and participation flowing.

Trivia Mania: Elevate fan engagement with the ultimate trivia experience! Ideal for live events or staying connected between them, featuring a flexible rewards platform that drives interaction and excitement.

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Learn more and see it in action at NAB 2025

This marks the second year that Ross Video and CUE are teaming up at NAB, building on the momentum of last year’s successful collaboration. Attendees at NAB 2025 in Las Vegas can visit the Ross Video booth, SL206, where live demonstrations will showcase products from both companies and how seamlessly they integrate. From synchronized mobile light shows and interactive trivia to live photo walls, this partnership creates exciting new opportunities for both Ross Video and CUE customers alike.

See how this partnership can transform your events!

‍Contact us today to learn more or book a meeting at NAB!