Leinster Rugby Lights the Way: Transforming Matchdays with Fan-Powered Light Shows

Leinster Rugby, renowned for its excellence both on and off the field, set out to elevate the matchday fan experience at Dublin’s Aviva Stadium. The team introduced pre-match light shows, inviting fans to engage with the event like never before. By syncing smartphone light shows to music, enhancing the atmosphere and energizing the crowd.

With the goal of deepening fan engagement, Leinster Rugby sought a solution to bring supporters closer to the action, especially during team walk-outs, when excitement peaks. They wanted a scalable, user-friendly technology to boost app downloads and drive measurable fan interaction.

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Partnering with CUE, Leinster Rugby launched its first light show on October 26, 2024, against the Lions in the United Rugby Championship. Using CUE's innovative platform, fans could easily sync their smartphones with the pre-match music, with their phone flashlights and screens lighting up in mesmerizing colors and images, creating a spectacular visual experience that tied fans directly into the event. The seamless integration with their matchday app made participation simple and fun, transforming every fan into part of the action.

Results:

• Over 17k app downloads, driving sustained fan engagement.
• Amplified pre-match atmosphere, particularly during team walk-outs.
• Strengthened Leinster Rugby’s position as a leader in fan-focused innovation.

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